Olavarría: Tobacco Free City, a city-run tobacco advocacy, education, and support program, was presented with the globally-recognized Louise Lown Heart Hero Award from ProCor. Olavarría, a city of 120,000 people 350km south of Buenos Aires, faces an uphill battle in its fight against tobacco: Argentina has the second highest smoking prevalence in all of Central and South America. According to local health data, one-third of adults in Olavarría use tobacco and almost half of the mortality rate is attributed to chronic diseases such as hypertension, stroke, and cancer.