Event

Cheaper Drinks, Costly Consequences

13th janvier 2026 · 15:00 - 16:00

As alcoholic and sugar-sweetened beverages become increasingly affordable, with low or unchanged taxes, consumption will rise, especially among young people, driving obesity, diabetes, cancers, injuries and more. The health toll is growing, and so are the economic costs.

Two new WHO reports take a hard look at global taxation of alcoholic and sugar-sweetened beverages, revealing striking trends, policy gaps, and missed opportunities for action.

Join the World Health Organization and NCD Alliance for a virtual event to launch these reports. Hear from leading experts and country representatives on what the evidence means for health and finance, why taxation works, and how governments can act now to protect populations and reduce long-term costs.

The event takes place at 15:00 to 16:00 CET/ 9:00-10:00 EST.

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I declare that I am not funded, sponsored, supported, or influenced by the alcohol, tobacco and nicotine, ultra-processed and HFSS (high in fat, sugar, and/or salt) foods & beverages, fossil fuel extraction or arms industries.

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Détails

13/01/2026

15:00 - 16:00

Organizer

NCD Alliance

World Health Organisation (WHO)