marketing
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‘Marketing Exposed’ report shows how marketing undermines health
10th January 2023
Multiple actors are responsible for promoting food systems that are truly equitable, sustainable, and oriented toward the common good. However, the private sector often impedes this from happening through profit-oriented strategies, such as marketing.
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Big Tobacco is exploiting COVID-19 to market its harmful products
25th June 2020
Tobacco and e-cigarette companies are exploiting the COVID-19 crisis to advertise their harmful and addictive products on social media, undermine minimum age purchase restrictions meant to protect youth and make unproven and illegal health claims. These practices by big tobacco companies, e-cigarette makers and vape shops were documented in our new study of industry tactics in 28 countries.
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Pushing back against tobacco marketing to youth
13th June 2019
In advance of a report by Reuters, Philip Morris International has suspended its global social media influencer campaign which aggressively marketed IQOS. Over 100 public health and other organisations have endorsed a letter sent to social media CEOs to end the promotion of all tobacco products on their platforms.
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Child rights: the right approach for governments to protect children from harmful marketing
15th November 2018
States are under pressure to better protect children from the harmful impact that unhealthy food marketing has on them. Recent Unicef and WHO EURO reports explain why a child rights approach is key to securing their right to health.