Isabel is the CEO of City Cancer Challenge (C/Can), a leading city-based initiative supporting cities worldwide as they strive to enhance access to quality and equitable cancer care. C/Can inspires scalable community-led cancer care solutions, reshaping collaboration between the private and public sectors to design, plan, and implement effective strategies.

Passionate about advancing public health, Isabel was vital in founding C/Can and has played a pivotal role in transforming projects in 15+ cities into dynamic solutions for cancer care access. Previously, she held the position of Director of Partnerships at C/Can, and prior to that, she held leadership positions at the International Union for Cancer Control, driving membership growth and forging a successful public-private partnership model that resulted in a tenfold increase in income generation.

Isabel, a Barcelona native with an MBA from ESADE Business School, speaks multiple languages. She resides in Switzerland with her family and dogs.